The BlanX brand expands

BlanX White Shock is an innovative new product range developed by Italian company Coswell, the makers of BlanX whitening toothpaste. BlanX White Shock is an exciting new range that uses an internationally patented ingredient called ActiluX, which reacts to light to restore teeth to their natural whiteness.

Acdoco worked with Manchester based PR agency, Brazen to introduce BlanX White Shock to the UK media and will continue to work with creative agency Driven and Media Investment Management/ Carat Media to develop a multi-media launch campaign.

BlanX White Shock will be available from Asda, Boots, Superdrug, Sainsbury’s and Waitrose.