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May 15, 2014

Dr. Beckmann gets Good Housekeeping stamp of approval

The hugely popular consumer magazine, Good Housekeeping, have given their stamp of approval to three of the bestselling Dr. Beckmann products.

Colour & Dirt Collector, Service-it Deep Clean Washing Machine Cleaner and Dishwasher Cleaner have all been tested by their independent panel and will carry the Good Housekeeping Institute logo on their packaging.

Consumer research surrounding packaging design has taught us that carrying the logo would have a positive impact on a consumer’s intent to purchase and would see it as being more appealing than even a money back guarantee.

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