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August 21, 2014
BlanX enlist celebrity makeup artist, Cassie Lomas
As part of an extensive PR strategy for 2014 BlanX are working with Brazen PR and celebrity makeup artist, Cassie Lomas, to produce some highly engaging video content.
Cassie has worked with everyone from Lady Gaga to Coleen Rooney for magazine, TV and film and fashion weeks across the world. BlanX are excited to be working with her to help promote a healthy white smile with the help of some clever makeup tricks and BlanX White Shock products.
The videos and images, created by Lizardfish TV and Wayne Langley Photography will be used as part of an online and social media campaign.
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