Alpecin increases presence in Superdrug

From 18^th August 2014, Alpecin will be available in all Superdrug stores.

Further to securing increased distribution and improved shelf position for Alpecin C1 shampoo in Superdrug, Acdoco are pleased to announce that the full Alpecin range will be available from the retailer from 18^th August 2014. Joining Alpecin C1 on shelf will be Alpecin Double Effect, Alpecin Liquid, Alpecin Tuning and Alpecin Dandruff Killer.

The increase in distribution points of over 400% is supported by ‘new’ shelf talkers and coincides with TV advertising.