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February 1, 2016

Brand new BlanX White Shock Blue Formula SKUs to launch in 2016

The lightening revolution continues.

ACDOCO are pleased to reveal the latest innovation in the BlanX White Shock range.

New BlanX White Shock Blue Formula products have been produced after extensive NPD research from consumer feedback and market trends. The Blue Formula gives consumers a fresh, minty flavour with a strong antibacterial action, in addition to its natural whitening properties. The ActiluX formula now contains optical brighteners to give teeth an instant whiteness, without compromising on oral hygiene. The innovation stays true to the BlanX core brand values of peroxide-free, enamel-safe whitening with no harsh abrasives.

The two new SKUs to be added to the range are BlanX Instant White (75ml) launching February and BlanX Protect (50ml) launching later in 2016.

ACDOCO has already confirmed brand new listings at Tesco (565 stores) and Boots (401 stores) for the BlanX Instant White launch in February. The new SKU will sit alongside the existing BlanX White Shock range in store.

ACDOCO continue their successful partnership with Italian brand owners, Coswell, and are excited to launch the new range in the UK later this month utilising their extensive sales, marketing and distribution expertise.

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