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January 5, 2015

BlanX White Shock returns to the screen

BlanX TV advertising will be broadcast 5-31st January alongside some great programming, such as, Celebrity Big Brother, Come Dine With Me, The Simpsons, Hollyoaks and a number of popular films across the 4 and Channel 5 network portfolio.

The campaign, developed by MEC Global Services in Italy, aims to build on previous campaigns that have developed the brand amongst women aged 16-34 years.

The creative focusses on the BlanX White Shock toothpaste and LED attachment, both of which are available from Boots, Superdrug, ASDA, Sainsbury’s and Waitrose.

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